A collaboration between Johnson & Johnson and Disney, led to a super-magical app for kids!
BAND-AID application adds an Augmented Reality layer while pointing an iPhone or an iPad at a real band-aid. (made by Johnson & Johnson)
Obviously, this is a wonderful idea because it can reduce the fear and really help kids forget a scratch pain easily when turning the experience into a fun game. Needless to say kids can put a band-aid with no reason at all just to watch the cute Muppet videos that worth watching at any time!
Don't have this kind of band-aid and must try it now??
Augmented Reality is a real interesting technology to use in Advertising, and as shown here it definitely takes it to a whole new level. I sure hope we'll see more of this unusual marketing way on more products. Batter than any online banner or campaign, and can be used on-the-go. But most important, it's fun.
You can buy the Muppets Band-Aids in Amazon.